Bison Coolers 12 Can SoftPak Cooler Bag

A 12-can soft-sided cooler bag, shown here in black, for lunches, day trips, hunting, and fishing. Bison says it keeps ice for up to 24 hours in 120-degree heat, using nearly an inch of insulation. The shell is heavy-duty 1000 denier vinyl that the maker rates as tear resistant up to 375 pounds and UV protected against fading. An exterior pocket holds dry items. Bison's product page calls it a "Made in USA cooler."